https://thedavidborn.com/articles daily 0.75 2026-04-02 https://thedavidborn.com/articles/licensing-one-of-the-most-powerful-tools-mario-galaxy monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/37679dfd-f84e-4ad2-8a6c-a2f89ca61dfe/super-mario-galaxy-o-filme-rolling-stone.jpg Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out The Super Mario Galaxy Movie opened April 2026 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/25f086aa-451c-48ca-8bc2-99d5a14c97d2/8cd4100c-3.jpg Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out Jakks Pacific’s five-inch articulated figures across Mario, Yoshi, Luma, Rosalina and Bowser Jr. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/50464ffd-81db-43b5-abe9-5b8e7a91cb26/new-project-2026-01-08t163738-925.jpg Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out Mattel and Fisher-Price’s Little People Mario Bros. range. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/72a39f59-5159-4dfc-9bed-c009a4ecaa3f/mario-bros-movie-mcdonalds-happy-meal-toys-3-033026-5b184478b7e44c10b2a287ca63e41cb8.jpg Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out The Super Mario Galaxy Movie at McDonald’s restaurants globally https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/eb2edcbb-d659-4a02-8112-8402f27f4161/Mario+Hero+Image.png Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out The General Mills Super Mario Galaxy partnerships spans across more than 100 products. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/6c8c6c60-1523-4b52-a9ab-5ee6d974cb32/bubly-sparkling-water-mario-galaxy-movie-flavors.jpg Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out PepsiCo’s Bubbly brand launched three limited-edition film-inspired flavours: Meteor Melon, Cosmic Swirl and Dragon Fruit Stardust https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/d5de162e-54e8-45d4-901f-2abda727e06f/Chocolate_MarioGalaxyCocoaCrunch_60g.webp Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out Galaxy Cocoa Crunch is one of Mr. Beast’s Feastables products tying in with The Super Mario Galaxy Movie https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/dc2358fd-c453-405f-aa4a-ab89a5952734/USH-Botched-Smallest-Popcorn-Bucket-World-Record-Attempt-Mario-Galaxy-2026-7.jpg Articles - Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. - Make it stand out The world’s smallest popcorn bucket measures 2.6 inches wide and holds approximately 105 millilitres - enough for 5 to 11 kernels of popcorn. It costs $7.69. https://thedavidborn.com/articles/what-the-oodies-davie-fogarty-got-right-about-licensing monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/aa81fa81-24a3-491c-abd9-0e09a1b4c6b6/Thumbnail+-+Podcast+%281%29+%281%29.png Articles - What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently - Make it stand out Davie Fogarty is the latest guest on the Born to License podcast. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/d96853f6-099f-4139-9f34-49e4121cea24/d70e1f4379b11d9a856be5c3892084dd.jpeg Articles - What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently - Make it stand out David Fogarty created one of Australia’s most exciting e-commerce stories: The Oodie https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/2cfa18b9-4863-4eb8-aa7b-a30aad41f39a/1f95dcffe6b5e112beacaca5bf050330-1257653.webp Articles - What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/96cbe222-1f6c-4971-956c-c932b0ea89c4/hello-kitty-oodie-678ec106d4b4e.webp Articles - What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently - Make it stand out Hello Kitty is one of the 50+ licensed ranges launched by The Oodie. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/093f7039-2e0c-40cc-a63c-5226f6f4ac2e/Oodie-AFL-Range-Feauture.jpg Articles - What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently - Make it stand out The Oodie’s licensed portfolio includes sports teams. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/1774639120599-70X8NDDE40PS4WI5OJAG/POKEMON_Squirtle_OO_PDP_Main_31d7d125-4552-4db8-9011-ef772e49982e.webp Articles - What The Oodie’s Davie Fogarty Got Right About Licensing - 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How The Oodie Decides Which Licenses to Back - Make it stand out A conversation with Rebecca Palmer, Head of Licensing at The Oodie, reveals the discipline, data, and decision-making behind one of the smartest licensing programs in the Australian market right now. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/741b1c45-1af5-4f2f-935f-f6e70f4612bb/The_Oodie_One_Piece_Collection_Toei_Animation_.webp Articles - How The Oodie Decides Which Licenses to Back - Make it stand out The Oodie partnered with Toei for a One Piece collection. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/1773949154310-Z7XOAV2UZC0KFJWV7T5G/Friends_Icons_Oodie_PDP_1500x1500px.webp Articles - How The Oodie Decides Which Licenses to Back https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/1773949154977-2JJELFHJOVGP3V6JVFQT/1_6f304f70-7d26-497b-a494-553d5351891c.webp Articles - How The Oodie Decides Which Licenses to Back https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/1773949156403-RCGLR3A1EE7V3X2U6RSN/20251118-285.webp Articles - 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Bluey! https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/a444097f-1096-4a73-89af-e346005723b3/Poke.png Articles - What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing - Make it stand out I managed to step into a Pikachu Funko Pop, while taking a sneak peak of Mattel’s top secret Masters of the Universe toy range! https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/888ebbcc-9f49-41e3-a570-c5005610d059/pop.png Articles - What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing - Make it stand out K-Pop Demon Hunters is the darling of licensing at the moment. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/26447550-68bc-432b-af59-af9f1e3613b9/3.png Articles - What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing - Make it stand out Bluey is doing extremely well for Licensees and has great momentum leading into a movie year. https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/79821103-f3f1-4998-8171-5d111e13c27b/2.png Articles - What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing - Make it stand out Care Bears was one of the stand out evergreen properties at Melbourne Toy Fair this year. https://thedavidborn.com/articles/david-born-visits-spongebob-restaurant monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/d9464a4a-6947-4afa-ba2d-e68f32929a96/4.png Articles - I Visited the World’s First Stand Alone SpongeBob Restaurant! - Make it stand out Me standing outside the SpongeBob SquarePants restaurant in Sâo Paulo, B https://thedavidborn.com/articles/the-licensing-story-nobody-is-telling-about-the-warner-bros-deal monthly 0.5 2026-03-07 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/169de8e4-7bd1-46cf-8f00-50af09c47b1a/Warner-Bros-Discovery-Netflix-and-Paramount-.webp Articles - The Licensing Story Nobody Is Telling About the Warner Bros. Deal - Make it stand out From fan to global licensing - David Born https://thedavidborn.com/articles/welcome monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/d36f2b88-65e6-44de-b22b-4a67da4dc179/thedavidborn.png Articles - Welcome to The Born Perspective - Make it stand out From fan to global licensing - David Born https://thedavidborn.com/articles/Blog Post Title One-3zaa9-zlxng-2wd9k monthly 0.5 2026-02-24 https://thedavidborn.com/born-licensing-awards daily 0.75 2026-02-27 https://thedavidborn.com/born-licensing-awards/Blog Post Title One-3zaa9-zlxng-67tfc-rxzlj-5eaan monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/69820445f7e2d51f2f0dabc8/f67c7d1c-dbec-4081-98bf-b7ec3f65756e/imgi_7_LIC_WIN_051.jpg Born Awards - Born Licensing Wins ‘Best Licensed Promotions Campaign’ at 2025 Licensing Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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