Born licensing wins at the 2018 international licensing awards

Born Licensing has scooped an award for ‘Best Licensed Promotion’ at the 2018 International Licensing Awards!

We’re delighted to have been awarded a ‘Best Licensed Promotion’ award for a recent campaign that we really enjoyed working on.

The ‘Best Licensed Promotion’ was awarded to use for the ‘EPIC’ MoneySuperMarket advertising campaigns that launched in the UK and starred He-Man and Skeletor, one of which paid homage to the iconic Dirty Dancing movie.

Our owner and director, David Born, accepted the award on behalf of all parties, including the Rights Holders of the iconic characters and movie, Mattel and Lionsgate.

The awards, hosted by The International Licensing Industry Merchandisers’ Association, honoured the best licensed products and programs from around the globe. It was an honour to be part of such a fantastic event.

“This was an outstanding year for the LIMA Awards program. Not only did we receive a record 700 submissions, but 42% of nominees originated from outside the U.S.”, says Charles Riotto, President of LIMA. “Tonight’s winners truly exemplify the very best of our global industry. They are innovative leaders in their respective categories and across the licensing landscape.”