THE PODCAST

Demystifying the Licensing Industry

Explore the $369 billion world of licensing with David Born, CEO of Born Licensing and Born to License. New episodes are released regularly and available on all major podcast platforms.

Born to License is a podcast that opens up the world of licensing — from the products we use every day to the characters and brands that shape culture.

Drawing on his experience building and advising licensing businesses, David shares real stories, practical lessons and behind-the-scenes insight into how intellectual property works in the real world — and what it takes to build successful brand partnerships.

Each episode blends honest conversation, real-world examples and actionable ideas for brand builders, entrepreneurs and the licensing-curious alike. Whether you’re just getting started, sharpening your strategy, or looking for fresh perspective, Born to License brings the industry to life.