The Born Perspective

Articles

Articles

Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It.

Apr 2, 2026

Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It.

Apr 2, 2026

Apr 2, 2026

What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently

Mar 27, 2026

What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently

Mar 27, 2026

Mar 27, 2026

One of The Most Powerful Tools in Advertising: Character Licensing

Mar 23, 2026

One of The Most Powerful Tools in Advertising: Character Licensing

Mar 23, 2026

Mar 23, 2026

How The Oodie Decides Which Licenses to Back

Mar 19, 2026

How The Oodie Decides Which Licenses to Back

Mar 19, 2026

Mar 19, 2026

The Only Oscar That Matters to Licensing

Mar 18, 2026

The Only Oscar That Matters to Licensing

Mar 18, 2026

Mar 18, 2026

No One Can Run It For You

Mar 12, 2026

No One Can Run It For You

Mar 12, 2026

Mar 12, 2026

What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing

Mar 11, 2026

What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing

Mar 11, 2026

Mar 11, 2026

I Visited the World’s First Stand Alone SpongeBob Restaurant!

Mar 7, 2026

I Visited the World’s First Stand Alone SpongeBob Restaurant!

Mar 7, 2026

Mar 7, 2026

The Licensing Story Nobody Is Telling About the Warner Bros. Deal

Feb 27, 2026

The Licensing Story Nobody Is Telling About the Warner Bros. Deal

Feb 27, 2026

Feb 27, 2026

Welcome to The Born Perspective

Feb 24, 2026

Welcome to The Born Perspective

Feb 24, 2026

Feb 24, 2026

2026 Predictions: Consolidation, Tentpoles, and the Future of Licensing

Jan 6, 2026

2026 Predictions: Consolidation, Tentpoles, and the Future of Licensing

Jan 6, 2026

Jan 6, 2026

SubStack

LinkedIn

VIDEOS

Videos

Running the Melbourne Marathon | 42KM of Pain, Mindset & Determination

Mar 12, 2026

Running the Melbourne Marathon | 42KM of Pain, Mindset & Determination

Mar 12, 2026

Mar 12, 2026

I Visited Hello Kitty and Friends 2d by Eat Asia - (why Hello Kitty still wins after 50 years)

Feb 19, 2026

I Visited Hello Kitty and Friends 2d by Eat Asia - (why Hello Kitty still wins after 50 years)

Feb 19, 2026

Feb 19, 2026

I Visited the World’s Only SpongeBob Restaurant! - (why SpongeBob is a licensing powerhouse)

Feb 3, 2026

I Visited the World’s Only SpongeBob Restaurant! - (why SpongeBob is a licensing powerhouse)

Feb 3, 2026

Feb 3, 2026

Super Bowl Preview: Why Licensed Ads Steal the Show

Feb 18, 2026

Super Bowl Preview: Why Licensed Ads Steal the Show

Feb 18, 2026

Feb 18, 2026

How Hippo Blue Uses Licensing to Drive Growth? (my first days back in Australia 🇦🇺)

Feb 18, 2026

How Hippo Blue Uses Licensing to Drive Growth? (my first days back in Australia 🇦🇺)

Feb 18, 2026

Feb 18, 2026

Day in the Life of a Global Licensing Agency CEO | Born in Action EP. 01

Aug 29, 2025

Day in the Life of a Global Licensing Agency CEO | Born in Action EP. 01

Aug 29, 2025

Aug 29, 2025

David Born Licensing Entrepreneur

David Born Licensing Expert

David Born entrepreneur in the licensing industry

David Born global licensing consultant

David Born founder of The Born Collective

David Born founder of The Born Collective

Portrait of David Born licensing professional

David Born global licensing consultant