Welcome to Born in Action - our new vlog series pulling back the curtain on the licensing industry! In this first episode, join CEO David Born as he balances marathon training with running Born Licensing, from an early morning podcast recording with Hasbro to a 26KM Saturday run. In this episode: 

• Early morning podcast recording setup

• What licensing actually means (explained simply!)

• Marathon training insights & 26KM run footage

• Behind-the-scenes team meeting & vlog naming

• Tour of the business divisions

• Weekend CEO life & recovery routine

From discovering licensing 20 years ago at Warner Bros. to building a global agency, David shares the real, unfiltered journey of entrepreneurship in the entertainment licensing space.