The Born Perspective Newsletter Block This newsletter signup form needs a storage option. Edit the block and enter a storage location via the Storage tab. Subscribe Where insight meets experience — sharing clear thinking, practical ideas and considered updates from inside the world of licensing. No noise. No spam. Just what’s worth knowing. Email Address Sign Up Thank you! David Born 22/07/2026 David Born 22/07/2026 New Showreel: What Twenty Years in Licensing Looks Like Read More David Born 06/06/2026 David Born 06/06/2026 I'm Moving to LA. Here's Why. Read More David Born 29/05/2026 David Born 29/05/2026 Kicked Out of Walmart - we took the licensing chat to the car park Read More David Born 17/05/2026 David Born 17/05/2026 Before the Floor Opens: The Born Team's Advice for Licensing Expo 2026 Read More David Born 14/05/2026 David Born 14/05/2026 On Understanding IP Matters, I Made the Case for Why Licensing Is Still Misunderstood. Read More David Born 11/05/2026 David Born 11/05/2026 What Licensing Expo Means To Me Read More David Born 29/04/2026 David Born 29/04/2026 The Best Thing I Did for My Business in 12 Years Wasn't a Deal Read More David Born 23/03/2026 David Born 23/03/2026 One of The Most Powerful Tools in Advertising: Character Licensing Read More David Born 24/02/2026 David Born 24/02/2026 Welcome to The Born Perspective Read More
David Born 22/07/2026 David Born 22/07/2026 New Showreel: What Twenty Years in Licensing Looks Like Read More
David Born 29/05/2026 David Born 29/05/2026 Kicked Out of Walmart - we took the licensing chat to the car park Read More
David Born 17/05/2026 David Born 17/05/2026 Before the Floor Opens: The Born Team's Advice for Licensing Expo 2026 Read More
David Born 14/05/2026 David Born 14/05/2026 On Understanding IP Matters, I Made the Case for Why Licensing Is Still Misunderstood. Read More
David Born 29/04/2026 David Born 29/04/2026 The Best Thing I Did for My Business in 12 Years Wasn't a Deal Read More
David Born 23/03/2026 David Born 23/03/2026 One of The Most Powerful Tools in Advertising: Character Licensing Read More