The Born Perspective Subscribe Where insight meets experience — sharing clear thinking, practical ideas and considered updates from inside the world of licensing. No noise. No spam. Just what’s worth knowing. Email Address Sign Up Thank you! David Born 03/08/2026 David Born 03/08/2026 Disney Owns the Most Valuable Licensing Vault on Earth. It's Not Fully Activated. Read More David Born 27/07/2026 David Born 27/07/2026 Comic-Con 2026: What 130,000 Fans in Costume Taught Me About Brand Equity Read More David Born 22/07/2026 David Born 22/07/2026 New Showreel: What Twenty Years in Licensing Looks Like Read More David Born 18/07/2026 David Born 18/07/2026 Licensing Is a Moat: Buried in the Paramount-Warner Antitrust Complaint Read More David Born 11/07/2026 David Born 11/07/2026 Six Months Into 2026: Grading My Own Licensing Predictions and What Actually Happened Read More David Born 05/07/2026 David Born 05/07/2026 America250 Isn't a JUST Holiday. It's a Licensing Program TOO. Read More David Born 27/06/2026 David Born 27/06/2026 Inside the Camelbak × Crayola Bottle: A Licensing Story Hiding in Plain Sight Read More David Born 23/06/2026 David Born 23/06/2026 Toy Story 5 Is a Licensing Masterclass. Here's What Everyone Else Should Be Studying. Read More David Born 14/06/2026 David Born 14/06/2026 The Two Things AI can Never Replace in Licensing Read More David Born 06/06/2026 David Born 06/06/2026 I'm Moving to LA. Here's Why. Read More David Born 29/05/2026 David Born 29/05/2026 Kicked Out of Walmart - we took the licensing chat to the car park Read More David Born 23/05/2026 David Born 23/05/2026 What Licensing Expo 2026 Actually Told Us Read More David Born 17/05/2026 David Born 17/05/2026 Before the Floor Opens: The Born Team's Advice for Licensing Expo 2026 Read More David Born 14/05/2026 David Born 14/05/2026 On Understanding IP Matters, I Made the Case for Why Licensing Is Still Misunderstood. Read More David Born 11/05/2026 David Born 11/05/2026 What Licensing Expo Means To Me Read More David Born 04/05/2026 David Born 04/05/2026 The Star Wars Deal That helped shape the Licensing Industry Read More David Born 29/04/2026 David Born 29/04/2026 The Best Thing I Did for My Business in 12 Years Wasn't a Deal Read More David Born 02/04/2026 David Born 02/04/2026 Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. Read More David Born 27/03/2026 David Born 27/03/2026 What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently Read More David Born 23/03/2026 David Born 23/03/2026 One of The Most Powerful Tools in Advertising: Character Licensing Read More Older Posts
David Born 03/08/2026 David Born 03/08/2026 Disney Owns the Most Valuable Licensing Vault on Earth. It's Not Fully Activated. Read More
David Born 27/07/2026 David Born 27/07/2026 Comic-Con 2026: What 130,000 Fans in Costume Taught Me About Brand Equity Read More
David Born 22/07/2026 David Born 22/07/2026 New Showreel: What Twenty Years in Licensing Looks Like Read More
David Born 18/07/2026 David Born 18/07/2026 Licensing Is a Moat: Buried in the Paramount-Warner Antitrust Complaint Read More
David Born 11/07/2026 David Born 11/07/2026 Six Months Into 2026: Grading My Own Licensing Predictions and What Actually Happened Read More
David Born 05/07/2026 David Born 05/07/2026 America250 Isn't a JUST Holiday. It's a Licensing Program TOO. Read More
David Born 27/06/2026 David Born 27/06/2026 Inside the Camelbak × Crayola Bottle: A Licensing Story Hiding in Plain Sight Read More
David Born 23/06/2026 David Born 23/06/2026 Toy Story 5 Is a Licensing Masterclass. Here's What Everyone Else Should Be Studying. Read More
David Born 14/06/2026 David Born 14/06/2026 The Two Things AI can Never Replace in Licensing Read More
David Born 29/05/2026 David Born 29/05/2026 Kicked Out of Walmart - we took the licensing chat to the car park Read More
David Born 17/05/2026 David Born 17/05/2026 Before the Floor Opens: The Born Team's Advice for Licensing Expo 2026 Read More
David Born 14/05/2026 David Born 14/05/2026 On Understanding IP Matters, I Made the Case for Why Licensing Is Still Misunderstood. Read More
David Born 04/05/2026 David Born 04/05/2026 The Star Wars Deal That helped shape the Licensing Industry Read More
David Born 29/04/2026 David Born 29/04/2026 The Best Thing I Did for My Business in 12 Years Wasn't a Deal Read More
David Born 02/04/2026 David Born 02/04/2026 Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. Read More
David Born 27/03/2026 David Born 27/03/2026 What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently Read More
David Born 23/03/2026 David Born 23/03/2026 One of The Most Powerful Tools in Advertising: Character Licensing Read More
