The Born Perspective Newsletter Block This newsletter signup form needs a storage option. Edit the block and enter a storage location via the Storage tab. Subscribe Where insight meets experience — sharing clear thinking, practical ideas and considered updates from inside the world of licensing. No noise. No spam. Just what’s worth knowing. Email Address Sign Up Thank you! David Born 17/10/2026 David Born 17/10/2026 You’re Not Paying for the Logo. You’re Paying for the Love. Read More David Born 17/10/2026 David Born 17/10/2026 How to Get a Licensor to Say Yes When You’re “Just” an E-Commerce Brand Read More David Born 17/10/2026 David Born 17/10/2026 Licensing Doesn’t Save e-commerce Businesses. It Exposes Them. Read More David Born 17/10/2026 David Born 17/10/2026 E-Commerce Is Paying More to Stand Still. That’s Why It’s Turning to Licensing. Read More David Born 13/10/2026 David Born 13/10/2026 Paramount and Warner Bros. Discovery Are Now One Licensor. Now What? Read More David Born 10/10/2026 David Born 10/10/2026 Characters, showcases and THAT acquisition: my Brand Licensing Europe 2026 recap Read More David Born 04/09/2026 David Born 04/09/2026 Dolly Parton Wasn't Just an Icon. She Was a Licensing Strategist. Read More David Born 29/08/2026 David Born 29/08/2026 My Takeaways From the 2026 Global Licensing Industry Study: Growth, Risk, and What's Next Read More David Born 17/08/2026 David Born 17/08/2026 The Bluey Movie Will Be the Biggest Licensing Moment of 2027. Here's Why. Read More David Born 09/08/2026 David Born 09/08/2026 My Take on the 2026 Global Licensors Report Read More David Born 03/08/2026 David Born 03/08/2026 Disney Owns the Most Valuable Licensing Vault on Earth. It's Not Fully Activated. Read More David Born 27/07/2026 David Born 27/07/2026 Comic-Con 2026: What 130,000 Fans in Costume Taught Me About Brand Equity Read More David Born 22/07/2026 David Born 22/07/2026 New Showreel: What Twenty Years in Licensing Looks Like Read More David Born 18/07/2026 David Born 18/07/2026 Licensing Is a Moat: Buried in the Paramount-Warner Antitrust Complaint Read More David Born 11/07/2026 David Born 11/07/2026 Six Months Into 2026: Grading My Own Licensing Predictions and What Actually Happened Read More David Born 05/07/2026 David Born 05/07/2026 America250 Isn't a JUST Holiday. It's a Licensing Program TOO. Read More David Born 27/06/2026 David Born 27/06/2026 Inside the Camelbak × Crayola Bottle: A Licensing Story Hiding in Plain Sight Read More David Born 23/06/2026 David Born 23/06/2026 Toy Story 5 Is a Licensing Masterclass. Here's What Everyone Else Should Be Studying. Read More David Born 14/06/2026 David Born 14/06/2026 The Two Things AI can Never Replace in Licensing Read More David Born 06/06/2026 David Born 06/06/2026 I'm Moving to LA. Here's Why. Read More Older Posts
David Born 17/10/2026 David Born 17/10/2026 You’re Not Paying for the Logo. You’re Paying for the Love. Read More
David Born 17/10/2026 David Born 17/10/2026 How to Get a Licensor to Say Yes When You’re “Just” an E-Commerce Brand Read More
David Born 17/10/2026 David Born 17/10/2026 Licensing Doesn’t Save e-commerce Businesses. It Exposes Them. Read More
David Born 17/10/2026 David Born 17/10/2026 E-Commerce Is Paying More to Stand Still. That’s Why It’s Turning to Licensing. Read More
David Born 13/10/2026 David Born 13/10/2026 Paramount and Warner Bros. Discovery Are Now One Licensor. Now What? Read More
David Born 10/10/2026 David Born 10/10/2026 Characters, showcases and THAT acquisition: my Brand Licensing Europe 2026 recap Read More
David Born 04/09/2026 David Born 04/09/2026 Dolly Parton Wasn't Just an Icon. She Was a Licensing Strategist. Read More
David Born 29/08/2026 David Born 29/08/2026 My Takeaways From the 2026 Global Licensing Industry Study: Growth, Risk, and What's Next Read More
David Born 17/08/2026 David Born 17/08/2026 The Bluey Movie Will Be the Biggest Licensing Moment of 2027. Here's Why. Read More
David Born 03/08/2026 David Born 03/08/2026 Disney Owns the Most Valuable Licensing Vault on Earth. It's Not Fully Activated. Read More
David Born 27/07/2026 David Born 27/07/2026 Comic-Con 2026: What 130,000 Fans in Costume Taught Me About Brand Equity Read More
David Born 22/07/2026 David Born 22/07/2026 New Showreel: What Twenty Years in Licensing Looks Like Read More
David Born 18/07/2026 David Born 18/07/2026 Licensing Is a Moat: Buried in the Paramount-Warner Antitrust Complaint Read More
David Born 11/07/2026 David Born 11/07/2026 Six Months Into 2026: Grading My Own Licensing Predictions and What Actually Happened Read More
David Born 05/07/2026 David Born 05/07/2026 America250 Isn't a JUST Holiday. It's a Licensing Program TOO. Read More
David Born 27/06/2026 David Born 27/06/2026 Inside the Camelbak × Crayola Bottle: A Licensing Story Hiding in Plain Sight Read More
David Born 23/06/2026 David Born 23/06/2026 Toy Story 5 Is a Licensing Masterclass. Here's What Everyone Else Should Be Studying. Read More
David Born 14/06/2026 David Born 14/06/2026 The Two Things AI can Never Replace in Licensing Read More
