The Born Perspective Subscribe Where insight meets experience — sharing clear thinking, practical ideas and considered updates from inside the world of licensing. No noise. No spam. Just what’s worth knowing. Email Address Sign Up Thank you! David Born 02/04/2026 David Born 02/04/2026 Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. Read More David Born 27/03/2026 David Born 27/03/2026 What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently Read More David Born 23/03/2026 David Born 23/03/2026 One of The Most Powerful Tools in Advertising: Character Licensing Read More David Born 19/03/2026 David Born 19/03/2026 How The Oodie Decides Which Licenses to Back Read More David Born 18/03/2026 David Born 18/03/2026 The Only Oscar That Matters to Licensing Read More David Born 12/03/2026 David Born 12/03/2026 No One Can Run It For You Read More David Born 11/03/2026 David Born 11/03/2026 What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing Read More David Born 07/03/2026 David Born 07/03/2026 I Visited the World’s First Stand Alone SpongeBob Restaurant! Read More David Born 27/02/2026 David Born 27/02/2026 The Licensing Story Nobody Is Telling About the Warner Bros. Deal Read More David Born 24/02/2026 David Born 24/02/2026 Welcome to The Born Perspective Read More huglondon 06/01/2026 huglondon 06/01/2026 2026 Predictions: Consolidation, Tentpoles, and the Future of Licensing Read More
David Born 02/04/2026 David Born 02/04/2026 Licensing Is One of the Most Powerful Promotional Tools in the World. Mario Galaxy Proves It. Read More
David Born 27/03/2026 David Born 27/03/2026 What The Oodie’s Davie Fogarty Got Right About Licensing - And What He’d Do Differently Read More
David Born 23/03/2026 David Born 23/03/2026 One of The Most Powerful Tools in Advertising: Character Licensing Read More
David Born 11/03/2026 David Born 11/03/2026 What Melbourne Toy Fair 2026 Actually Told Us About the State of Licensing Read More
David Born 07/03/2026 David Born 07/03/2026 I Visited the World’s First Stand Alone SpongeBob Restaurant! Read More
David Born 27/02/2026 David Born 27/02/2026 The Licensing Story Nobody Is Telling About the Warner Bros. Deal Read More
huglondon 06/01/2026 huglondon 06/01/2026 2026 Predictions: Consolidation, Tentpoles, and the Future of Licensing Read More
